ARK: Survival Evolved (2017) Game Icons and Banners

ARK: Survival Evolved (2017) Game Icons and Banners

ARK: Survival Evolved has been a staple in the survival game genre since its release in 2017. While the gameplay mechanics and immersive world-building draw players in, the game’s visual elements, especially its icons and banners, play a significant role in enhancing the overall experience. Let’s dive into the world of ARK: Survival Evolved (2017) Game Icons and Banners, exploring their design, purpose, and impact.

The Role of Icons and Banners in Gaming

Why do icons and banners matter in a game like ARK? Simply put, they are the game’s visual shorthand. They convey crucial information at a glance, guide players through the game’s complex environment, and create a memorable brand identity.

Why Visual Elements Matter

Visual elements are a game’s first impression. Before players even start exploring ARK’s expansive landscapes or taming its prehistoric creatures, they encounter the game’s icon on their platform of choice. A well-designed icon can entice potential players to take that crucial first step: downloading the game.

First Impressions and User Engagement

In-game, icons and banners continue to play a vital role. They help players quickly identify resources, tools, and threats, making the gameplay smoother and more intuitive. Engaging banners, meanwhile, can highlight special events or updates, keeping the community excited and involved.

History of ARK: Survival Evolved

ARK: Survival Evolved (2017) Game Icons and Banners. Since its launch, the game has seen numerous updates and expansions, each contributing to its evolving visual identity.

Game Development and Release

From early access to its official release, ARK has always emphasized detailed graphics and an immersive environment. This commitment extends to the icons and banners, which have become more sophisticated and varied over time.

Evolution of the Game’s Visual Identity

Initially, the game’s icons and banners were quite simple, reflecting the raw, survivalist nature of the game. As ARK grew, the visual elements became more polished, incorporating more detailed designs and vibrant colors to match the game’s expanding world.

Design Philosophy Behind ARK’s Icons and Banners

Aesthetic Choices

The design of ARK’s icons and banners is heavily influenced by the game’s setting and themes. The icons often feature rugged, primal designs, using earthy tones and dynamic shapes to reflect the harsh, prehistoric environment.

Symbolism in the Designs

Many icons and banners in ARK are symbolic. For example, resource icons often feature images of the actual resource (like a piece of metal or a plant), while creature icons depict the head or silhouette of the dinosaur or animal, making them instantly recognizable to players.

Key Icons in ARK: Survival Evolved

Main Game Icon

The main game icon is the first thing players see. It typically features the ARK logo, a stylized “A” formed by three primal-looking segments. This design has evolved, becoming sleeker and more detailed over time to reflect the game’s growth and sophistication.

In-Game Icons: Resources, Creatures, Tools

In-game icons are crucial for navigation and gameplay. They help players identify and manage their inventory efficiently, making the game more intuitive and enjoyable.

Main Game Icon

Description and Design Elements

The ARK game icon is instantly recognizable. It features a dynamic “A” composed of three different materials: wood, stone, and metal, symbolizing the progression and crafting elements of the game. The background often includes a dramatic scene from the game, like a dinosaur or a landscape, adding depth and context.

Evolution Over Time

Originally, the game icon was simpler, with less detail and a more muted color palette. As the game evolved, the icon was refined to include more detail and vibrant colors, making it stand out more in digital stores.

Resource Icons

Common Resource Icons

Common resources like wood, stone, and berries have distinctive icons that make them easy to spot in the player’s inventory. These icons are simple but effective, usually featuring a clear image of the resource against a neutral background.

Rare Resource Icons

Rare resources such as crystals, black pearls, and element shards have more elaborate icons. These often include glowing effects or intricate designs, highlighting their value and rarity.

Creature Icons

Icon Representation of Different Species

Each creature in ARK has a unique icon that helps players quickly identify them. These icons often depict the creature’s head or a distinctive feature, like the horns of a Triceratops or the wings of a Pteranodon.

Significance in Gameplay

Creature icons are crucial during gameplay, especially when managing tamed creatures or identifying threats. Clear, distinct icons help players make quick decisions, which can be the difference between survival and a game over.

Tool and Equipment Icons

Essential Tools and Their Icons

Basic tools like axes, picks, and spears have straightforward icons that reflect their use. These icons are designed to be easily recognizable, even at a glance, ensuring players can quickly equip the right tool for the task.

Advanced Equipment Icons

Advanced equipment, like GPS devices, firearms, and scuba gear, features more detailed and complex icons. These icons often include multiple elements to convey their advanced nature and functionality.

Banners in ARK: Survival Evolved

Banners in ARK serve various purposes, from decorating player bases to marking important locations and events.

Types of Banners

There are several types of banners in ARK, each serving a different function. Event banners, tribal banners, and promotional banners are some of the most common.

How Banners Are Used in the Game

Banners can be used to personalize player bases, announce special events, or promote new content. They add a layer of customization and immersion, making the game world feel more dynamic and lived-in.

Event Banners

Seasonal Events and Their Banners

During seasonal events like Halloween or Christmas, ARK introduces special banners to celebrate. These banners are often themed with festive designs, adding a touch of holiday spirit to the game.

Community Events and Special Banners

Community events, such as charity drives or in-game competitions, also feature unique banners. These help promote the events and foster a sense of community among players.

Tribal Banners

Customization Options

Tribal banners allow players to represent their tribe with custom designs. Players can choose colors, symbols, and patterns, making their tribe’s banner unique and easily identifiable.

Importance for Player Identity

Having a unique tribal banner helps build a tribe’s identity and presence in the game world. It fosters a sense of belonging and pride among tribe members.

Promotional Banners

Banners for Game Updates and DLCs

Promotional banners are used to announce major updates or new DLCs. These banners often feature striking artwork and bold text to grab players’ attention and generate excitement.

Marketing and Promotional Strategies

Using banners for promotion is an effective marketing strategy. They can be displayed in-game, on social media, and on the game’s website to reach a broad audience and keep players informed about new content.

The Impact of Icons and Banners on Player Experience

Enhancing Immersion

Well-designed icons and banners enhance the game’s immersion by making the world feel more cohesive and visually appealing. They help players navigate the game and understand its mechanics without breaking the flow of gameplay.

Fostering Community and Engagement

Icons and banners also play a role in fostering community and engagement.

Event banners bring players together to celebrate and participate in special activities, while tribal banners help build and strengthen player communities.


In ARK: Survival Evolved (2017) Game Icons and Banners are more than just decorative elements. They are essential tools that enhance gameplay, aid in navigation, and contribute to the game’s immersive experience. By understanding and appreciating these visual elements, players can fully enjoy the rich, dynamic world that ARK offers.

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What is the main purpose of game icons in ARK?

The main purpose of game icons in ARK is to provide players with quick and clear visual references for resources, tools, and creatures, aiding in efficient gameplay and navigation.

How often do the icons and banners get updated in ARK?

Icons and banners in ARK are updated periodically, especially with major updates, new DLC releases, and seasonal events, ensuring they stay relevant and engaging.

Can players create their own icons and banners in ARK?

Players can create custom tribal banners, allowing for a high degree of personalization and representation of their tribe’s identity within the game.

Are the event banners in ARK purely cosmetic?

While event banners are primarily cosmetic, they enhance the festive atmosphere and can indicate special activities or bonuses available during the event period.

What are some of the most iconic banners in ARK?

Some of the most iconic banners in ARK include those from major events like Halloween Fear Evolved, Winter Wonderland, and promotional banners for popular DLCs like Scorched Earth and Aberration.

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